Long Story Short Marketing

Your Partner in the Pursuit of Capital

Strategic marketing and communications consult to asset managers and entrepreneurs seeking to raise capital

Driving growth at each stage of your firm’s lifecycle.

Long Story Short Marketing begins its process with the discovery of your business’ unique organizational and marketing goals

PRE- LAUNCH/START- UPS/ FIRST FUNDS

Address challenges of launching without a track record

Create presentations to appeal to potential service providers or new employees
TRANSITION FROM RETAIL TO INSTITUTIONAL INVESTOR BASE

Adjust pitch to a more sophisticated audience; discuss questions that will be asked outside of “friends and family” investors
PRODUCT EXTENSIONS

Prepare to leverage existing infrastructure and successes to launch new ventures or subsequent funds

Consider potential concerns of existing shareholders or investors
PROOF OF CONCEPT PITCHES

Discuss specific requirements of seed/GP investors
CLARIFYING HISTORY OR COMPLEXITY

Tackle investor questions surrounding quantitative/ qualitative elements of your story that are difficult to explain
BLACK-BOX STRATEGIES

Determine strategies to sell funds or technologies that are highly confidential in nature

We have vetted thousands of alternative investment funds across strategies and asset classes, allowing us to focus on your presentation’s content, not simply its design
We understand the intricacies of the most complex strategies as well as the challenges of marketing the simplest ones
We have witnessed both strong and weak responses to difficult client service situations

We are able to qualitatively and quantitatively identify and express competitive advantage
We have no conflicts of interest in providing honest and constructive advice for improving your business structure and investment process
We accept relatively few projects at any given time to ensure unrivaled focus and diligence in our work